Zeus
12-24-2007, 09:23 AM
Multiple reports confirm that the Scottish Government is to spend £10,000 on adverts on virtual billboards within Xbox 360 games to promote anti drik-driving messages. The adverts will be spotted by Xbox 360 gamers playing online versions of NFS: Carbon, PGR 4 and Pro Evolution Soccer 2008. If the respective trial is successful then it is expected that there will be more of the same.
<center><img src="http://www.maxconsole.net/content_img/nsnfdf.gif"></center></a>
Transport Minister Stewart Stevenson said the innovative initiative was a "huge opportunity" to get the anti-drink driving message to a new audience.
Mr Stevenson said: "With statistics showing that road deaths, particularly among young people, are continuing to rise, it is clear we must look at new ways of getting road safety messages across.
"This is exactly the kind of initiative we should be trying.
"It is innovative, it is new, and it is far removed from the more traditional methods we have been using. I believe that is what we need if we are to reverse the number of Scots families suffering the tragedy of a loved one being lost."
More than 70% of 15 to 24 year olds in the UK have a gaming console in their home.
The Scottish Government said the adverts would be non-intrusive and subtle, while still getting the message across "loud and clear."
News Source: <A href="http://news.bbc.co.uk/1/hi/scotland/7158463.stm" target="_blank">BBC</a>
<center><img src="http://www.maxconsole.net/content_img/nsnfdf.gif"></center></a>
Transport Minister Stewart Stevenson said the innovative initiative was a "huge opportunity" to get the anti-drink driving message to a new audience.
Mr Stevenson said: "With statistics showing that road deaths, particularly among young people, are continuing to rise, it is clear we must look at new ways of getting road safety messages across.
"This is exactly the kind of initiative we should be trying.
"It is innovative, it is new, and it is far removed from the more traditional methods we have been using. I believe that is what we need if we are to reverse the number of Scots families suffering the tragedy of a loved one being lost."
More than 70% of 15 to 24 year olds in the UK have a gaming console in their home.
The Scottish Government said the adverts would be non-intrusive and subtle, while still getting the message across "loud and clear."
News Source: <A href="http://news.bbc.co.uk/1/hi/scotland/7158463.stm" target="_blank">BBC</a>