Look out Wii, MS wants your turf to grow Xbox 360

[Zeus]

Speaking to a UK trade publication, Microsoft's Chris Lewis revealed that there big plans to drive the Xbox 360 into the realms of casual type gaming. The idea is for the Xbox 360 to be positioned in both the broader space as well as the hardcore element, Lewis also said that MS and Nintendo co-exist well but MS are going to work on appealing to the mass market too.


“Our drive is to appeal to a wider genre with more casual types of gaming,” he said. “Clearly we need to continue toward more casual-based gaming experiences, and more peripheral-based gaming experiences in front of the screen.

"You’re going to hear more about that at E3. For 360 to appeal in the way we want it to and for us to achieve our aspirations, we need to be in the broader space as well as investing in the core element.”

The fresh push into the non-core market is likely to include increased use of Microsoft’s existing camera peripheral, a significantly expanded range of titles designed to appeal to a wider demographic and perhaps even a controller aping the Wii’s highly successful motion-sensing capabilities.

“Nintendo occupies a very specific space and I genuinely think we co-exist with Nintendo very well,” added Lewis. “Having said that, it is interesting for us to continue to work on games and experiences that appeal to a broader demographic base."


News Source: <A href="http://www.mcvuk.com/news/27621/Microsoft-squares-up-to-Nintendo" target="_Blank">MCVUK</a>

[MadonnaProject]

uh yeah, microsoft, first try settling the mass market xbox360 crashing issues.

[Johnnywashngo]

Agreed.

You will find that casual gamers (i.e. those who haven't been playing games since they were teenagers) to be far less accepting of crashing hardware and endless waits for refurbished units.

Fix the bloody hardware before trying to sell it to more people.

Their attitude towards the people who buy their crap in good faith is appalling. They have no respect for the consumer and, coupled with their lack of any heritage in the gaming market, no way of gaining any decent market share anywhere outside of the USA.

So they employ their usual tactic of copying the things that the competition do best. Frankly, I find their business methods shoddy and their products sub standard.

I wish them all the worst in the future.

[sigma8]

I agree with your agreeing. Casuals will not tolerate faulty hardware. Also: casuals may not be the goldmine everyone suspects. Or they may. I think one thing that is clear: MS is constantly playing catch-up.