Capcom spent 20 Million on Developing Lost Planet & the same on marketing!

[Zeus]

Forbes has revealed that Capcom spent around 20 million dollars developing Lost Planet and spent exactly the same on marketing the game, coming to a total of 40 million.


As the community bloomed, Beaumont dipped back into traditional ammunition. Starting Nov. 17 at movies such as Casino Royale, 60-second trailers for Lost Planet ran in theaters in North America. The preview played like that of a movie and left viewers curious. Following that, Beaumont took aim with the biggest ad vehicle of all: TV spots in the U.S. during National Football League playoff games. The spots aired in early January and, he says, hit their target demographic perfectly. "The ads said, 'Join the fight for survival,'" he explains, "not simply 'Buy this game.'"


News Source: <A href="http://members.forbes.com/global/2007/0212/022.html?partner=yahoomag" target="_blank">Forbes.com</a>

[Awakened1]

Even if it sells 1 million (which I think it already has or is close) in us standards thats 60 dollars per game. Making them 60 million dollars....20 million in profit. I'd say thats a fair trade-off ;). Of course technically their not going to see all 20 million in profit but there going to see a fairly good chunk of money.

[Murc]

wow, no wonder games cost so much.

[gonepostl]

wow, no wonder games cost so much.
No sh1t. Shouldn't games sell themself?

[11111]

dang that's alottttt of moolah.

[legendofphil]

Even if it sells 1 million (which I think it already has or is close) in us standards thats 60 dollars per game. Making them 60 million dollars....20 million in profit. I'd say thats a fair trade-off ;). Of course technically their not going to see all 20 million in profit but there going to see a fairly good chunk of money.

Maybe $20 of that $60 will make it back to the publisher/developer, so atleast 2 million units need to be sold.

Don't forget that out that $60, half is usually the retailers profit and then take out some other costs along the way. I'm not sure if more is working its way back to the publishers this gen, but certainly last gen the wholesale price was about half the final retail.

[satel]

what a game. absolutely amazing.

@ legendofphil ,you are 100% right mate ;)

[Xenogears V]

I love, love this game, for me it is the best!.

[naveed]

Actually with video games the profit seen by the retailers isn't about half with games, usually it's about 10 dollars for a 60 dollar game. This is why most game stores do used games. That is where they make the most from their game sections. Where they offer about 15-20 on a newer used game then resell it for 40-50 depending on how new the release is.

[dwrecording]

this game would kicka$$ if you could stay in first person mode,Also, to many huge bosses every 20sec! and you can not run. All controls are sluggish. cool game but does not keep me playing more then 20-30min at a time.