Zeus
11-21-2006, 05:41 PM
The current Xbox 360 games attachment rate stands at an impressive 5.2 per system. Susquehanna Financial Group analysts Jason Kraft and Chris Kwak argue that this rate actually may be a bad sign for the future, because only hardcore gamers will be gobbling up the games.
"If the Xbox 360 sports an attach rate of ten by holiday 2007, it will probably be because it has failed to gather critical momentum. What does it benefit publishers and investors if ten games are being purchased by a total audience of 10 million 360 owners? It doesn't take effort to see that a console with an attach rate of 8 and an installed base of 50 million is superior to a console with an attach rate of 12 with an installed base of 20 mln," they further explained.
News Source: <A href="http://biz.gamedaily.com/industry/feature/?id=14520" target="_blank">Gamedaily</a>
"If the Xbox 360 sports an attach rate of ten by holiday 2007, it will probably be because it has failed to gather critical momentum. What does it benefit publishers and investors if ten games are being purchased by a total audience of 10 million 360 owners? It doesn't take effort to see that a console with an attach rate of 8 and an installed base of 50 million is superior to a console with an attach rate of 12 with an installed base of 20 mln," they further explained.
News Source: <A href="http://biz.gamedaily.com/industry/feature/?id=14520" target="_blank">Gamedaily</a>