Zeus
03-10-2008, 10:06 AM
The VP of Microsoft Microsoft Interactive Entertainment Europe has said that "We’ve taken 42 per cent revenue share of next gen-games market – including hardware, peripherals and software, as well as the stunning performance of Live." He also said that they now have an install base of 17.7 million units worldwide.
“We had to reach and surpass key milestones [before we dropped 360’s UK price]. We had to get to let a level of momentum that we’ve now achieved:
“We’ve taken 42 per cent revenue share of next gen-games market – including hardware, peripherals and software, as well as the stunning performance of Live.
“We’re consistently attaching games at high level – we’re now at north of seven games to every console. That’s considerably more than our competitors and something we’re immensely proud of.
“On top of that, we’ve worked our way to a 17.7 million units worldwide installed base – and Europe is a critical geography within that figure. The ability to continually drive cost through the console is what has allowed us to open up the price of the system now.”
News Source: <a href="http://www.mcvuk.com/news/29864/Microsoft-confirms-UK-360-price-drop" target=_blank">mcvuk</a>
“We had to reach and surpass key milestones [before we dropped 360’s UK price]. We had to get to let a level of momentum that we’ve now achieved:
“We’ve taken 42 per cent revenue share of next gen-games market – including hardware, peripherals and software, as well as the stunning performance of Live.
“We’re consistently attaching games at high level – we’re now at north of seven games to every console. That’s considerably more than our competitors and something we’re immensely proud of.
“On top of that, we’ve worked our way to a 17.7 million units worldwide installed base – and Europe is a critical geography within that figure. The ability to continually drive cost through the console is what has allowed us to open up the price of the system now.”
News Source: <a href="http://www.mcvuk.com/news/29864/Microsoft-confirms-UK-360-price-drop" target=_blank">mcvuk</a>