Playstation working closely with Sony Pictures to get the PS3 Blu-ray message out

[Zeus]

Kaz Hirai has revealed that Sony is to pick up the pace with its PS3 marketing campaign and emphasise the console also acts a Blu-ray disc player. Hirai mentioned that the Sony games unit is working closely with Sony pictures to get the message out about the PS3 and Blu-ray and also mentioned it was a delicate balancing act. However he went onto state that the PS3 is first and foremost a games machine but Sony wants to say oh by the way it is a powerful Blu-ray player too. Sony has also introduced a flatter organizational structure with Hirai once again stating that cutting the price of the PS3 without software to support it is just a useless move.



The move is aimed at boosting both the PS3 and the Sony-backed DVD format ahead of the holiday season.

Kaz Hirai, president of the games unit, told the Financial Times it was working closely with Sony Pictures and Sony Entertainment to "get the Blu-ray message out". It was a delicate "balancing act" for Sony Computer Entertainment,

"The PS3 is first and foremost a video games machine but we want to say - by the way, it's a great Blu-ray player as well," Mr Hirai said. Marketing efforts in the US, Europe and Japan would highlight the PS3 as a Blu-ray disc player as well.


News Source: <a href="http://www.ft.com/cms/s/0/18618404-67db-11dc-8906-0000779fd2ac.html" target="_blank">ft.com</a>

[billysastard]

since they are shoveling blu-ray movies onto everyone who buys a ps3 i cant imagine anyone not knowing that its a blu-ray player, maybe they should concentrate on producing more decent games before they try another marketing push.

[starnos]

sony shold just say ps3 is for games...I really think they care more about bkuray tham games?

[starnos]

ooooooooooooooooooopssss typo's what i meant is they care more about bluray than games??????

[Vesica]

ooooooooooooooooooopssss typo's what i meant is they care more about bluray than games??????

of course they do, because they will make a lot more money from the blu-ray devision (if they manage to kill hd-dvd) than they ever will from the ps3.

[Azariel]

of course they do, because they will make a lot more money from the blu-ray devision (if they manage to kill hd-dvd) than they ever will from the ps3.

LOLZ!! true, they need to choose a path...;)