Nintendo learned it pays to be friendly

[Zeus]

The NYTimes has another flattering article which meteors the success of the Wii. The article highlights how Nintendo has "put the WE back into Wii', and also gives an insight unto their new found approach of presenting themselves to developers as a partner and not just a rival. There less 'intimidating' front has led to developers approaching their systems with greater interest.



Mr. Unozawa said Nintendo’s more open and cooperative attitude also helped make Nintendo appear a little less intimidating. That helped lower what he and other game developers called one of the biggest hurdles in the past to creating software for Nintendo: fear of Nintendo itself. The company was so good at writing games for its consoles that few wanted to compete against it.

Now, game developers and analysts say, Nintendo is showing itself more willing to be a partner and not just a rival.

“Being cool toward other game developers didn’t work,” said Masayuki Otani, an analyst at Maruwa Securities in Tokyo. “Nintendo has learned that it pays to be friendly.”


Read More: <a href="http://www.nytimes.com/2007/06/08/technology/08nintendo.html?_r=1&ref=technology&pagewanted=all&oref=slogin" target="_blank">NYTimes.com</a>

[RiPPn]

There less 'intimidating' front has led to developers approaching their systems with greater interest.

That and the fact it's selling like hot cakes, hard for developers to turn down a possible 7 million and growing customer base, and on top of that cheaper development costs.

[3picide]

The NYTimes has another flattering article which meteors the success of the Wii. The article highlights how Nintendo has "put the WE back into Wii', and also gives an insight unto their new found approach of presenting themselves to developers as a partner and not just a rival. There less 'intimidating' front has led to developers approaching their systems with greater interest.


Did anyone else notice the incorrect grammar here? Last sentence should start with "their" not "there."