Zeus
01-30-2007, 01:46 AM
Epic's Mark Rein was asked by Gameinformer if he thinks that Halo 3 is a complementary franchise to the triple platinum selling Gears of War. Rein replied that they are still a long way, and Halo is to Xbox, as Gran Turismo is to Playstation.
GI: Do you look at Halo 3 as a complementary franchise or something that you’re competing against?
Rein: We’re a long way from Halo 3 still, so it’s not like we’re releasing them in the same week. They’re both complementary. I mean if Gears helps build the audience for Halo 3, then I hope Halo 3 helps build the audience for Gears. I think a lot of the Halo 3 publicity they did right around the time Gears shipped probably helped convince those stragglers or fence-sitters that, “Oh, there’s Gears of War now, and Lost Planet is coming, and Mass Effect and Halo 3…” I think a rising tide helps rises all the boats. I think, hopefully, Gears of War is just different enough from Halo 3 that if you bought a 360 because you’re a Halo fan you’ll also buy Gears because, “Wow, everybody says it’s great and I want to give it a try and it’s different.” Likewise, I’m sure everybody’s the same with Halo 3. They have a huge built-in audience, and I think that helps everybody on Xbox 360, because people know it’s coming, they’re starting to see little bits of it, the TV commercial was cool. So absolutely, I think Halo 3 really helps everybody on Xbox 360, not just us. I think everybody. It’s just one of those things that you know is coming, the same way Gran Turismo is on PlayStation 3. It’s a classic, you gotta have it, it’s a gotta-buy thing. If that helps you make a decision to buy Gears early or wait until later, we’re happy about that.
Read More: <a href="http://www.gameinformer.com/News/Story/200701/N07.0126.1423.58507.htm?Page=1" target="_blank">Gameinformer.com</a> (2 pages)
GI: Do you look at Halo 3 as a complementary franchise or something that you’re competing against?
Rein: We’re a long way from Halo 3 still, so it’s not like we’re releasing them in the same week. They’re both complementary. I mean if Gears helps build the audience for Halo 3, then I hope Halo 3 helps build the audience for Gears. I think a lot of the Halo 3 publicity they did right around the time Gears shipped probably helped convince those stragglers or fence-sitters that, “Oh, there’s Gears of War now, and Lost Planet is coming, and Mass Effect and Halo 3…” I think a rising tide helps rises all the boats. I think, hopefully, Gears of War is just different enough from Halo 3 that if you bought a 360 because you’re a Halo fan you’ll also buy Gears because, “Wow, everybody says it’s great and I want to give it a try and it’s different.” Likewise, I’m sure everybody’s the same with Halo 3. They have a huge built-in audience, and I think that helps everybody on Xbox 360, because people know it’s coming, they’re starting to see little bits of it, the TV commercial was cool. So absolutely, I think Halo 3 really helps everybody on Xbox 360, not just us. I think everybody. It’s just one of those things that you know is coming, the same way Gran Turismo is on PlayStation 3. It’s a classic, you gotta have it, it’s a gotta-buy thing. If that helps you make a decision to buy Gears early or wait until later, we’re happy about that.
Read More: <a href="http://www.gameinformer.com/News/Story/200701/N07.0126.1423.58507.htm?Page=1" target="_blank">Gameinformer.com</a> (2 pages)