Zeus
07-05-2009, 10:47 PM
Major Nelson has commented on news on Silverlight's involvement with adverts on the Xbox 360 dashboard. MN notes that there will be no need to worry and Silverlight will just make adverts a more 'organic' part of the dashboard.
<blockquote>I’ve seen quite a bit of discussion today about how we’re bringing Silverlight ads to LIVE in the future.
I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like like Shibuya Crossing. That’s just not good for anyone. </blockquote>
News Source: <A href="http://majornelson.com/Default.aspx" target="_Blank">MajorNelson</a>
<blockquote>I’ve seen quite a bit of discussion today about how we’re bringing Silverlight ads to LIVE in the future.
I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like like Shibuya Crossing. That’s just not good for anyone. </blockquote>
News Source: <A href="http://majornelson.com/Default.aspx" target="_Blank">MajorNelson</a>