Zeus
02-12-2009, 11:02 AM
The Advertising Standards have ruled against an Xbox 360 TV advert which featured a woman with half a head watching a movie which was streamed via the Xbox 360. Just one complaint was enough to ban the advert for being misleading as it does not indicate that downloaded movies are only available for a limited time once play had been pressed.
The Advertising Standards Authority here in the UK has ruled against Microsoft concerning a television advert for the Xbox 360 which featured a woman with half a head watching a movie being streamed via the games console. So what could possibly be the problem with that?
Maybe there should have been a bloody big warning banner saying "your movie viewing experience could be ruined by the red rings of death" displayed on screen?
Nope, actually it was all down to a single, solitary viewer who complained that the advert was misleading. Even the banned iPhone adverts managed to get two complaints, so this one could not really have been that bad, could it? Well no, not really, as it happens.
It seems the problem was that the advert "failed to clarify that any downloaded movies were only available for 14 days or alternatively 24 hours after 'Play' had been pressed."
News Source: <a href="http://www.daniweb.com/blogs/entry3969.html" target="_blank">Daniweb</a>
The Advertising Standards Authority here in the UK has ruled against Microsoft concerning a television advert for the Xbox 360 which featured a woman with half a head watching a movie being streamed via the games console. So what could possibly be the problem with that?
Maybe there should have been a bloody big warning banner saying "your movie viewing experience could be ruined by the red rings of death" displayed on screen?
Nope, actually it was all down to a single, solitary viewer who complained that the advert was misleading. Even the banned iPhone adverts managed to get two complaints, so this one could not really have been that bad, could it? Well no, not really, as it happens.
It seems the problem was that the advert "failed to clarify that any downloaded movies were only available for 14 days or alternatively 24 hours after 'Play' had been pressed."
News Source: <a href="http://www.daniweb.com/blogs/entry3969.html" target="_blank">Daniweb</a>