Zeus
12-10-2008, 09:27 AM
GfK Retail and Technology, the global leader in providing market and sales information on technical consumer goods, has announced that Blu-ray sales have accelerated to record levels in Japan. Their latest figures show that "in the first week of November 2008, Blu-ray Disc Recorders have surpassed a 50% market share for DVD Recorders in unit terms." GfK also report that "Blu-ray Disc Recorders are replacing DVD Recorders 1.5 times faster than DVD Recorders replaced VHS Recorders."
Blu-ray transition outpacing DVD recorders
In addition to this impressive growth, according to GfK’s retail audit survey, Blu-ray Disc Recorders are replacing DVD Recorders 1.5 times faster than DVD Recorders replaced VHS Recorders.
DVD recorders exceeded 10% market share in the fifth week of April 2002 and continued to grow steadily, eventually surpassing 50% after 82 weeks in the fourth week of November 2003. In comparison, Blu-ray Disc Recorders exceeded 10% market share in the fifth week of October 2007 and after 53 weeks, in the first week of November 2008, surpassed 50%.
One of the principal reasons for this quicker rate of change is the rise in sales of Flat Panel TVs, enabling viewers to experience digital high definition broadcasting. Blu-ray Recorders can record digital high definition broadcasting without any drop in quality, which has assisted the accelerated demand for this product.
News Source: <a href="http://www.gfkrt.com/news_events/market_news/single_sites/003339/index.en.html" target=_blank">gfkrt</a>
Blu-ray transition outpacing DVD recorders
In addition to this impressive growth, according to GfK’s retail audit survey, Blu-ray Disc Recorders are replacing DVD Recorders 1.5 times faster than DVD Recorders replaced VHS Recorders.
DVD recorders exceeded 10% market share in the fifth week of April 2002 and continued to grow steadily, eventually surpassing 50% after 82 weeks in the fourth week of November 2003. In comparison, Blu-ray Disc Recorders exceeded 10% market share in the fifth week of October 2007 and after 53 weeks, in the first week of November 2008, surpassed 50%.
One of the principal reasons for this quicker rate of change is the rise in sales of Flat Panel TVs, enabling viewers to experience digital high definition broadcasting. Blu-ray Recorders can record digital high definition broadcasting without any drop in quality, which has assisted the accelerated demand for this product.
News Source: <a href="http://www.gfkrt.com/news_events/market_news/single_sites/003339/index.en.html" target=_blank">gfkrt</a>