Activision announces Wii exclusive label - Wee 1st

[Zeus]

Actision has launched a new publishing label which will be exclusive to the Wii. The new label will be called Wee 1st and Activision expects the Wii to be the leading platform by Christmas.



Games publisher Activision - which is set to become a huge force in games once its merger with Vivendi Games is complete - has launched a new publishing label specifically for the Nintendo Wii.

Called Wee 1st, Activision said the move was designed to grow its portfolio of Wii games as it starts producing games specifically for the Nintendo format.

Activision added that it expects Wii to be 'the leading platform by Christmas'.


News Source: <A href="http://www.mcvuk.com/news/31122/Activision-launches-Wii-exclusive-publishing-brand" target="_blank">MCVUK</a>

[agantai]

it would be daft not to take special care of the leading ($$) platform. ;)

[lukahn]

But...it already IS the leading platform, at least as far as console sales are concerned.

[Mr.Do!]

But...it already IS the leading platform, at least as far as console sales are concerned.

i think they are talking about leading platform as far as development goes for them. Not sales wise.

Meaning Wii will be activisions priority by xmas.