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posted by malloc at 09:17 pm on 2008-07-04 |
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MS to invest in Europe to beat the PS3
David Gosen, Strategic Marketing VP for Microsoft's game business in EMEA (Europe, Middle East and Africa), was recently asked how Microsoft plans to keep ahead of the PS3 in Europe as it has been outselling the Xbox 360 for some time now. "We are going to invest to win in Europe." said Gosen. "And when I talk about investment I’m talking about people, the resource in the market, dedicated focus and launch-level marketing spends across media, retail and all areas – that’s where we’re going to make the difference, by driving awareness of the brand and our broadening proposition across all of the regions in Europe." he added.
quote:
Weekly ChartTrack figures suggest that PS3 has been outselling 360 for a while now – how do you plan to keep ahead?
We are going to invest to win in Europe. There is no question about that. We understand the challenge in the region. We understand what we need to do to continue to drive the growth of the business. What we need to do is not just pay lip service to this but really invest.
And when I talk about investment I’m talking about people, the resource in the market, dedicated focus and launch-level marketing spends across media, retail and all areas – that’s where we’re going to make the difference, by driving awareness of the brand and our broadening proposition across all of the regions in Europe.
News Source: mcvuk.com
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