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posted by malloc at 03:22 pm on 2008-07-01 |
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MS Australia: We expect sales spike with price drop, heavy advertising
Speaking to GameSpot, Jeremy Hinton of Xbox noted that MS do expect sales to spike as with any price drop. He remarked, previously with price drops they didn't see an immediate spike, but now people are sat with 'bated breath' sure they want an Xbox 360 and are ready to pounce on a price drop. He went on to say that the price cut would be supported with a marketing campaign to let consumers know just how cheap things have got for the 360 in Australia.
quote:
GS AU: How will this price drop affect sales?
JH: We do expect sales to spike, as with any price drop. It was interesting the last time we dropped the price--we didn't see an immediate spike. Nowadays, people aren't really sitting by, absolutely certain they want an Xbox 360, but waiting with bated breath for a price drop. When they hear that the 360 is cheaper, or they see an ad, that's when they think maybe they'll check it out. In line with that, we've got a fairly hefty marketing campaign which will run over the next few weeks that will help tell consumers.
News Source: Gamespot.com
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