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Yet no rival can touch GME's used-game business. Indeed, Electronics Boutique represented the only real threat in this area. Furthermore, GME's Edge program promotes customer loyalty by awarding bonuses for trade-ins and purchases. In addition, pressure on new game sales arising from deteriorating consumer spending trends should be offset by used-game sales as shoppers seek to save money. This bodes particularly well for GME, since profit margins on used game sales are more than double those of new titles.