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GAME OF THE YEAR: MASS EFFECT Story and characters aren’t everything, but these components of narrative have always been the weakest part of video games. For decades games have made up in frenetic action what they have lacked in dramatic depth. And that is a big reason why games have traditionally appealed most strongly to the demographic group that most enjoys frenetic action: young men. In its choice of milieu — science fiction — Mass Effect is not ambitious at all. But with its focus on character development, personal growth and moral tension, all fueled by a graphics system created to evoke emotional empathy, Mass Effect points the way forward. It may be a harbinger of a time when story and character are as important to video games as explosions.