Reggie: Retailers have been told we are not fans of forced Wii bundles
In light of recent Wii shortages, many retailers have decided to force bundles onto gamers in order to generate greater profits. Nintendo's Reggie Fils-Aime has commented on the matter by stating that they have given feedback to retailers that they are not big fans of such practices and the consumer should decide what they want. Asked whether Nintendo would threaten guilty retailers of fewer shipments, Reggie responded by saying that Nintendo itself has a lot of strength at the moment.
quote:
"Retailers have already been given feedback that we are not big fans of that. We think it masks some of the price advantage we have versus our competition and, frankly, the consumer should decide what they want," Fils-Aime said.
Asked if Nintendo had threatened such retailers with fewer Wii shipments, Fils-Aime said only that the company carried a lot of weight as maker of one of the most highly sought items this holiday season.
"We don't have to remind retailers of the strength we have right now. We are simply making an observation and that reinforces our point quite nicely with retailers," Fils-Aime said.
