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posted by malloc at 09:40 pm on 2007-11-06 |
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MS inspired by the lifecycle of PS2, sees potential for Xbox 360
Microsoft Executive Mindy Mount has suggested that the Xbox 360 will last for longer than the traditional 5 year lifespan of a games console, Mount pointed towards the PS2 as evidence that it is indeed a possibility to go beyond the average. Mount likes the idea of extending the life cycle of the console as profitability increases with each year that goes on by.
quote:
"Look at the PS2; they've gone long-time and seem to have pretty good legs on what they are doing," Mount told a BMO Capital Markets conference on interactive entertainment.
"If we were able to do that, as CFO I think that's great, because every year you draw it out you increase profitability," Mount said.
Microsoft launched the Xbox 360 in November 2005, replacing the original Xbox that debuted four years earlier to challenge Sony for dominance in a video game industry that is on track to hit $40 billion this year.
Mount said features such as high-definition graphics make new machines attractive when compared against older hardware, but hinted that she sees less need to rush out an all-new console.
"At this point from the technological perspective, there are some real advances ... that make it worth having a next-generation console," Mount said. "Right now there aren't that many things on the horizon that you think, wow, that's going to be a game-changer."
News Source: Canada
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