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"Dude, get your own." Most of you know this as the PSP ad campaign you always see on TV. Well, SCEA thinks it needs just a little extra star power, and they've announced their bringing on New York Giants great Michael Strahan to assist. The sack master will accompany that "annoying guy" who's always popping up in the commercials, and help to push the new PSP Slim.
"Using Michael Strahan in the title spot helps us convey the message that PSP is one of the most aspirational entertainment devices out there," said Peter Dille, senior vice president, marketing and PlayStation Network, SCEA. "We know that celebrities and athletes are on the road a lot and travel with their PSPs. Michael and a number of his teammates are big fans of PSP so it was a natural tie-in to include him in the campaign."
